Our brains may unconsciously evaluate products when we’re not attending to them.
Using light-activated cells appear to confirm that fMRI scans really do tell us what happens in the brain.
The brain's model of our hands seems to be very distorted from how they actually are.
The human brain dislikes inequality when it comes to money and rejects it at all costs.
People who are trained to navigate a virtual maze learn the best route through it more quickly if they dream about their experiences.
Brain training games do not appear to improve general cognitive skills given a play time of weeks.
People with Williams syndrome are some of the friendliest people you’ll ever meet, and they appear to lack a racial bias.
When we see images of diseases and their symptoms, we typically feel disgust and repulsion. But unbeknownst to us, our immune systems have started reacting too.
Humans are spectacularly bad with thinking about the Monty Hall problem and perform worse than pigeons.
A single night of sleep deprivation significantly disrupts the ability to identify emotionally salient facial expressions in others.
